Own Boss Supply Co

Revamped funnels, cut costs, and boosted revenue

How Ownboss Cut Ad Costs While Boosting Giveaway Entries

Two men celebrate with large $30,000 check amid falling confetti

Client

Own Boss Supply Co

Service

Paid ads, lead funnel optimization, social media strategy

OVERVIEW

A community built on passion and possibility.

Blue "Own Boss" keychain hanging near RAM logo in vehicle interior

Challenge

High ad spend with inconsistent ROI and thousands of potential customers dropping off before completing entries.

Goal

Streamline the funnel to capture and convert more leads at a lower cost per entry.

Solution

We rebuilt their paid ad structure, crafted new creative, launched a high-converting landing page, and automated follow-ups — turning each giveaway into a predictable lead engine.

Cyber Monday sale featuring Ford and RAM trucks with bonus entries
High-impact ad creatives that grabbed attention and drove giveaway entries at record highs
Three smartphones displaying Boss Rewards app screens with account creation
A custom-built mobile app giving fans a seamless entry and engagement experience
GMC truck and John Deere equipment with team from Own Boss Supply Co
Strategic email campaigns that nurtured leads and boosted conversions before each giveaway launch using media we collected
Results

More Entries, Lower Costs — Every Campaign

With a stronger funnel and better targeting, Ownboss Supply Co. saw more entries per giveaway while reducing ad costs dramatically.