Straight answers, before the call.

Three phases of one lifecycle. Build: websites, mobile apps and custom software. Growth: email & SMS marketing and paid ads on Meta, Google, Reddit and LinkedIn. Systems & AI: CRM buildouts, custom middleware and APIs, and AI applied where it removes real work. Most clients start in one phase and grow into the others.

Because we don't sell packages — we write scopes. Two projects that sound identical in a form can be a world apart once you see the systems behind them. The enquiry flow asks for a working range so we can staff the conversation honestly, and nothing is costed until we've written a scope with you.

A named person — not an autoresponder — reads it and replies within one business day. If it looks like a fit, a twenty-minute scoping call. Within five days you have a written scope with a fixed shape, a timeline and a named team — or an honest no and a pointer to someone better suited.

Ann Arbor, Michigan, and we build worldwide. Most client relationships run remote-first; the work is reviewed in a live environment from the first week, so you're never waiting on a meeting to see progress.

Yes — sites that stalled, apps that shipped once and froze, integrations held together by one person's spreadsheet. We audit what exists before proposing anything. Sometimes the honest answer is that half the fix is a setting in a tool you already own, and we tell you that first.

Ad spend is billed by the platform directly to you — it's their money and your account, not ours. Our fee is for the work, so the incentive stays on results rather than on growing the budget.

No. We don't disclose which platforms or systems any specific client runs on — that's a standing policy, and it protects you the same way once you're a client.

It's not a core offer. Growth for us means channels you own — email and SMS — and paid acquisition that can be measured against revenue. Where social content is part of a wider engagement we handle it, but we won't sell you a posting calendar as a growth strategy.

A person still decides. We automate the reading, the retrieval and the drafting; anything with consequences keeps a named human approving it, with an audit trail of what the system did and why. If nothing in your business is worth automating, the audit says so — that's a valid outcome.

The people you scope with. We're a small senior team and we don't hand projects down a chain — the same people carry an engagement from the first call through launch and beyond.