Icon Anti-Aging & Aesthetics

New website drives more high-value client bookings

How Icon Antiaging’s New Website Brought in More High-End Clients

Business professionals in black attire using mobile devices around a clear table

Client

Service

Website design & development, brand strategy, local SEO

WEbsite

icon.com

OVERVIEW

A forward-looking identity for a competitive market.

Injection artist performing medical injections on black mannequin head

Challenge

Icon Antiaging had a premium in-person experience, but their old website looked dated, was hard to navigate, and didn’t convert visitors into bookings.

Goal

Create a modern, mobile-friendly website that reflects their luxury services and drives more appointments from high-value local clients.

Solution

We redesigned Icon’s website from the ground up — streamlined navigation, added compelling visuals, improved service pages, integrated online booking, and optimized it for search. The result: a site that finally matched the quality of their services and worked as a 24/7 lead generator.

Before and after website redesign for aesthetic clinic with treatment areas

Before-and-after homepage transformation

Three smartphone screens displaying ICON Anti-Aging & Aesthetics mobile website

Mobile-first design with integrated booking

Three computer screens displaying medical spa website design and layouts

65 individually optimized service pages for local SEO

Results

A Website That Works as Hard as They Do

Within the first quarter after launch, Icon Antiaging saw a measurable lift in website traffic, inquiries, and booked appointments from the right customers.