Middleware & Integrations
The plumbing between the tools you already pay for.
For teams whose systems each hold part of the truth. We connect them, in one direction with one owner, so the data arrives where decisions actually get made.
Connect your customer data, follow-up, and reporting.
Explore SystemsWe audit the real flows before writing anything. Half of what teams ask us to build turns out to be a setting in a tool they already own — we tell you that first.
What’s included
Six things, every integration engagement.
Named plainly, paired with what it actually means. One owner for the whole path, so nothing lives in a gap between vendors.
Systems audit
Every tool, every export, every spreadsheet somebody maintains by hand. Written down in one diagram you can hand to anyone.
Data model & source of truth
We name which system owns each record, so two tools can never disagree about the same customer.
Custom APIs & webhooks
Purpose-built endpoints where the off-the-shelf connector stops short, with retries and idempotency handled.
Sync & transformation
Mapping, deduplication and the unglamorous rules about names, phone formats and edge cases that break reports.
Monitoring & alerting
A failed sync pages us, not you. You see a dashboard of what moved, and what did not.
Documentation & handover
Written so your next hire or your in-house developer can take it over without calling us first.
Your starting point
Know where you stand.
See what needs attention.
Check your website health, mobile performance, search visibility, listings and tracking with your Ethos Score.
Your full report is free. No call required.
How it goes
Three steps, and you see each one.
The audit comes before the build, and sometimes replaces it.
Audit the stack
Two weeks mapping what you own, what talks to what, and where a person is currently acting as the integration.
Deliverable — stack mapBuild the critical path
The one connection that unblocks the most work goes first, in a staging environment, with test data you can inspect.
Deliverable — first sync liveMonitor, then extend
Alerting on before go-live. Once the first path is boring and reliable, we add the next one.
Deliverable — monitoring & roadmapProof
Integrations running in production.
Related industries
Where we’ve done this before.
Start a project
Show us the spreadsheet nobody wants to own.
A short call, a straight answer on whether we are the right team, and a plan either way.