Automotive & Dealerships
Your inventory moves. Your marketing should keep up with it.
Dealerships run their site on a vendor platform they do not control. The leverage is everywhere else. the media around the inventory, the way each vehicle is presented, and the attribution that tells you which salesperson and which car produced the deal.
The problem here
The platform is fixed. Almost nothing else is.
Dealer marketing gets sold as a website problem when the site is the one thing a store usually cannot change.
We start with a lot walk and a look at what the vendor platform will and will not let you change. That determines everything after it.
What we build for them
What we actually run for a store.
This is a media, attribution and integration engagement. If you need a full site rebuild, that is a different conversation and often not the first one worth having.
Inventory photography
A repeatable per-vehicle standard shot on a schedule, so every unit reaches the listing looking like the same dealership photographed it.
MediaDeal and loaner graphics
A template system for offers, loaners and events that the store can run week to week without waiting on a design queue.
Media · BrandStore-level social
Managed accounts with a real content calendar built from the inventory and the people on the floor, not stock manufacturer creative.
MediaAttribution
Per-salesperson and per-vehicle tracking, so a deal can be traced back to the post, the page and the person that produced it.
Middleware · AIInventory tooling
Feeds and internal tools where the vendor platform stops — the reporting and workflow the store needs but cannot buy.
Websites · MiddlewareHow it goes
Three steps, and you see each one.
The audit is a paid deliverable and a valid stopping point. Plenty of stores need one fix, not a retainer.
Audit the store
A lot walk, a look at current listings and creative, and what the vendor platform allows. You get a ranked list of what is costing you units.
Deliverable — store auditFix the highest-volume thing
Usually inventory photography and the deal-graphics turnaround, because both touch every unit on the lot.
Deliverable — first standard liveRun it and report it
Media, social and attribution on a monthly cadence, reported against units moved rather than impressions.
Deliverable — monthly operating reportProof
The store we run this for.
A design, media, photography and social retainer. Their website runs on a vendor platform — we did not build it, and we will not tell you we did.
Other industries
The same four services, pointed somewhere else.
Start a project
Let us shoot ten cars.
Put our standard next to your current listings and judge the difference before committing to anything ongoing.